The competition

Valtra MPV2030

Today’s farming machinery is becoming highly specialised; it used to be that a single tractor could take of everything from soil cultivation to crop harvesting. What if you could take the technology of the future, start from the beginning again, and invent a truly multipurpose machine? What kind of possibilities would it offer?

How do you think this ideal machine would handle today’s work and the needs of the future? Why would it be more efficient than today´s more specific machines? How would it handle soil cultivation, seeding, spraying and harvesting, or will these phases even be needed in the future? How could it be designed for use all year round rather than for just a few weeks per year?

In the future, it looks like easier tasks will be automated, although there will still be tasks which need the invaluable experience of a human operator. How do you envision the multipurpose machine of the future supporting these two seemingly contradictory things? How will people use driverless technology? Looking at the bigger picture, how do you think digitalization will help us and how will it make farmers´ lives easier in the future? Show us your vision of how the Valtra MultiPurpose Vehicle will change the way we see tractors in 2030!

This year 107 competing teams and design concepts, from 32 different countries and 6 continents presented their visions. The winners have now been selected and announced at Eima show in Italy, November 7 th.

The winners are

Key dates

Competition launch 23.4.2018 – Competition close 23.09.2018
Announcing winners 07.11.2018 at EIMA Show in Italy

Who can participate

Participation is free of charge and competition is open for individuals or teams (up to three members)

  • Designers
  • Academic Design students
  • Design studios
  • Automotive Suppliers

Valtra Design Challenge is not open to anyone working on this project or employees of Valtra, its parent, affiliates and subsidiaries, distributors, suppliers, agents, representatives, advertising, promotional or judging agencies, authorized Valtra dealers and distributors or their family members.

By participating entrants agree to follow the Rules and Procedures of this challenge. The decisions of Valtra and the Valtra Design Challenge Jury shall be final. Any entries or displays may be withdrawn or declined at any time for any reason.

Entrants must include all data and information that is accurate and complete and fulfill all requirements as required.

How to enter

  • Participation is free of charge
  • Registration is required.
  • Entries via internet: Visit Complete and submit the online Valtra Design Challenge Entry Form with all accompanying required materials.
  • Entry forms must be accompanied by photographs, drawings and/or computer-generated images (max. 6 pcs per submission).
  • Incomplete entry forms are subject to disqualification.

Judged criteria:

  • Relevance to the theme
  • Concept originality
  • Innovativity, design value and quality
  • Development potential
  • Implementation and manufacturability
  • Design displayability
  • How well the design idea reflects the Valtra heritage and core product values: individuality, reliability and durability.

Information about Valtra, its history and philosophy is available onthe Valtra website

Terms and conditions

Prizes & Jury

  • 1st prize: 10 000€
  • 2nd prize 3 000€
  • 3nd prize 1 000€
  • Honourable mention

Winners will be announced (from 3 finalists) at EIMA Show in Italy 07.11.2018.
Valtra covers travel and accommodation expenses for one person of each team.

Winners will be eligible for recognition on the Valtra Design Challenge website as well as Valtra displays and events. All prizes are paid gross/before income tax. Prizes are non-transferable. The winner is solely responsible for all applicable taxes related to the acceptance of the prize.

Kimmo Wihinen


Hans Philip Zachau

Lighthaus Industrial Design

Paolo Grazioli

TLC and Midea

Brandon Montgomery


Sam Freesmeyer

AGCO Corporation

About the jury


The submission should consist:

  • Designer(s) name, address, mobile number & email address
  • Concept title
  • Main novelty of the concept (min. 150 characters, max. 300 characters)
  • Description of the concept (min. 700 characters, max. 2000 characters)
  • Images (jpg-format, max. 6 images, max. size 5MB each)
  • Video (optional, max. size 100MB)

The file submission should adhere to the following rules:

  • Submissions must be the applicant’s own creation, must not be in production and must not have been previously published or exhibited.
  • For group entries, members must nominate a leader and contact person.

About valtra and valtra design

Valtra Inc. develops, manufactures, markets and services Valtra tractors. We have a long tradition of employing advanced industrial design in our products since the 1960s. In addition to creating attractive tractors, industrial design has always been applied to improve the working conditions of tractor operators and productivity. Over the decades the basic principles of Scandinavian design have played a vital role in creating Valtra’s high-quality and respected brand.

Valtra is a worldwide brand of AGCO. Copyright © Valtra Inc. All rights reserved.

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